Our prerequisites are unique, our strategy laid down. We love to compete.

We are competitive. You have to be if you want to be successful in the long run – in any game. It is fair to say that we are playing in the sporting goods industry’s Champions League. High league, high stakes. At the India Sports Station, all of us put our entire dedication and brainpower into our mission of making the India Sports Station the global leader in the sporting goods industry. No matter whether you are an athlete, a fashionist, a (potential) employee or any other stakeholder, we strive to create value for you. Read on to find out how.



When it comes down to it, we strive to be the global leader in the sporting goods industry because we want to help athletes achieve their personal best. We want to ensure we have the most desirable brands and satisfied consumers and, for this, we need to supply premium products and provide responsive services. Only then will we be rewarded with top results and a leading position in our industry. We know very well, that – at the end of the day – these top results are also tied to the substantial value we want to provide our shareholders with.